This is a cookbook redesign project based on a printed English-language cookbook, Asian Tofu. I obtained a copy to be used as reference. In this project, I researched the market of the book which showed that this book should be a priority for anyone with the slightest interest in Asian cuisines. I created a visual theme, designed a cover, table of contents, selected page spreads and back cover for this book. Through this design project, I have a deeper understanding of the principles and elements of publication design and production in print. The marketing objective is to increase the selling of the book. And my role as a designer is the added responsibility of reinforcing the identity of the book content.
•• Book size information: http://www.vietworldkitchen.com/blog/asian-tofu-cookbook.html
•• Book information: http://www.vietworldkitchen.com/blog/asian-tofu-cookbook.html
•• Book Cover Image: http://hongwan.wordpress.com/2011/06/
•• Book Back Cover Image(Table of Contents): http://www.25togo.com/store/Product.aspx?pc_kind=Brands&pc_id=0000100045&prod_id=0001563
•• Spread Images: http://www.flickr.com/photos/skeletalmess/4256608991/